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Italian Pride in the Event Industry

By Jay Gory, thecheers.org    2008-07-15 08:49:17    

There’s more to Italy than rubbish in Naples and the drop in worldwide mozzarella sales! In Italy you can also find professionalism, its citizens’ amour propre and their desire to change the destiny of their country and to make foreigners aware of it!
There’s more to Italy than rubbish in Naples and the drop in worldwide mozzarella sales! In Italy you can also find professionalism, its citizens’ amour propre and their desire to change the destiny of their country and to make foreigners aware of it!

That’s what Valeria Scianname’ gives evidence of through her company.

According to Censis (The Italian Studies Centre on Social Investments - Centro Studi Investimenti Sociali- www. Censis.it), in 2006, 14.2% of young Italians aged between 15 and 29 had already had experience of study or work abroad, and, in the same year, 38,690 Italian students are enrolled in foreign universities. These young people are not afraid at finding themselves abroad or having new experiences; they promote initiatives which show a desire of redress and revival which inspires the Italian society from the inside. These young Italians want to grow professionally and educationally; they come into contact with different cultures and mindsets, thus promoting a positive dialogue with the traditions of their own country, so that - once they go back to their home country – they will bring with them innovation, change and modernization to confront an attitude that is perhaps somewhat old-fashioned.

Having been given the opportunity of living in the United States for a while, it has been glaringly obvious how high-quality customer service is the prerogative of any provided service or product. In New York, everyone expects to receive the service they have paid for, and sellers and service providers make their utmost to satisfy the client’s requests, at the risk of a public scene in the middle of a luxury mega store or even a report to the consumers’ protection association. In Italy, on the other hand, the situation is different: in most cases things are accepted as they are and it is probably better to be the “friend of Tom or Dick” or the “relative of Harry” in order to receive what one is entitled to.

Among the people who have had the determination and success to live and study abroad, there are some who decide to go back to their own country and try to create a bridge between their beloved home country, “Il Bel Paese”, and foreigners - foreigners who are often attracted by one of the most beautiful countries in the world but who often fear the lack of transparency in its processes.

Given her experience and her love for practicality and efficiency typical of the Anglo-Saxon countries, Valeria Scianname’ has founded a company – CEvents – which allows foreigners to enjoy the colours and scents of a country that, even though it is often criticised, is the one with the greatest number of sites belonging to the UNESCO’s World Heritage List.

The company has therefore evolved to organize events in Italy for clients who are mostly foreigners. Having studied in New York, having met the most famous people in industry and having known that, abroad, Italians are always considered unreliable, Valeria Scianname’ manages and supervises every event by combining the tradition of an ancient country with the innovation inspired by the hottest trendsetting cities in the world, such as Miami and New York.

An example of the CEvents’ philosophy is an event set in an isolated former monastery in Val d’Orcia (in the heart of Tuscany), with a set inspired by Delano Hotel in Miami, the participation of the most famous international DJs, also involved in the Winter Music Conference, and guests from all over the world: from Sydney to Los Angeles.

CEvents manages both corporate and private events, such as driving a single-seat Ferrari in the race track in Maranello, followed by wine and food tasting or gala dinners in amazing castles in Tuscany or even stylish weddings in Italian pearl islands.

This is an example of the commitment of many Italians who love their country and who are totally unlike the famous Italian actor TOTO’ in the movie “Tototruffa 62” (Fraud by Toto’ ’62), where the main character tries to sell Rome’s famous Trevi Fountain to foreign tourists (!)

Jay Gory, The Cheers News

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