MTV has decided to launch a new broadband channel. They will be offering 6 different channels - News, Music, Movies, On TV, Video Game Culture and Personal Style. The channels will include news updates, artist profiles, movie clips, music stories and much more.
All in one - MTV Overdrive will try to give the people watching the channel more control over MTV and the way they experience the channel. Personalized MTV for everyone might be the right keyword here.
The channel will be launched on April 26, 2005 and will be available through Windows Media Video and Windows Media DRM.